Small Business SEO Checklist

In 2005 there were 11.5 billion web pages that could be publicly index able by the web. There is an over abundance of information and your browser gives you access to all this information, and to the say the least there is going to be a multitude of so-called experts on any subject and SEO is no different.

There are some SEO best practices that stand the test of time, and regardless of the ongoing debate there are some basics that you need to check off before you start going any further with higher level SEO strategies. You may hear terms like, personalized search, or link building, but before you start getting lost down the rabbit hole please have these items checked off on your list and have these best practices on your tool belt.

Everything Starts with the Key Word

You could know everything there is about SEO, you could have a greatest web designers in the world and have an entire multi-million dollar infrastructure built around your business but in the SEO world if you don’t have the key words that you want associated with your business and eventually ranking for your website it’s similar to having a Ferrari without ever filling the tank with gas and taking it out of the garage to take it for a spin.

You are going to need key words, and you are going to have to find good ones. Good key words, in the SEO world, can be described as key words that are searched for allot but don’t have allot of competition. Eg., the keyword “real estate” is searched for quite a bit but is it realistic to go after such a key word that is very competitive? No.

So do some due diligence and use some free tools on the web to find the keywords that you think will be a good fit. As a general rule of thumb the more niche the better. Yeah, “Red Widgets” may be a great key word with good search volume, but “Red Widgets San Diego” would be allot easier to rank and it is geographically specific to your area so there is a higher chance you will close the deal if it’s a local customer versus somebody who’s calling your from Whistler, BC.

Search Engine Spiders Eat Text

This may seem like Chinese to you but this phrase will make sense if you know how a search engine works. The only way a search engine is going to find your site is with their search engine spider which crawls the web and sends back all the text it’s crawled and it caches it on their servers.

To make sure that your site is cached for the right key word you must tag your HTML appropriately with the level of importance as follows.

  1. Title
  2. h1
  3. h2
  4. first key words of your paragraph
  5. meta description
  6. meta keywords
  7. alt tags for images
  8. actual text on web page

New Content

One very important aspect of a web site that search engines weigh in heavily with their rankings is the updating of content and the indexing of new content. That’s why it’s always recommended that you have a blog on your website that is updated daily with new posts.

If it looks like your site is being outfitted with fresh content on a daily basis that offers more information on your service, brand or product to searchers so Google, or Yahoo! will consider that when ranking their search results for certain keywords.

Submit Your Sitemap

It’s important to have content on your website that is useful to the visitors to your site, but it’s also important for the content to be easily to navigate through. So build a sitemap, make it easy, readable and submit it to Google Webmasters.

Get in the Habit of Linking

Links are basically the scaffolding of the world wide web, they hold all the information together organically with out having a central nervous system, or data center. The web just IS, it’s a force of nature, and an ever expanding organism and the more links your have linking to your website the more scaffolding you have holding up your site, the more relevant you become for certain subjects.

Must-Have Plugins To Supercharge Your Home Business WordPress Blog

After setting up your home business blog, learning how to generate leads online is one of the first steps to your online MLM success. How would you like to convert more of your home business blog visitors into leads and customers for your MLM business?

Your network marketing blog can be supercharged to enhance your lead generation efforts, and move you closer towards finding those prospects who will make your home based business a success.

Supercharging your home based business blog

There are certain plugins which will help put your MLM blog on steroids.

How valuable an asset would your home business blog be if it allowed you to generate more leads and prospects, for the same amount of effort? How do you think your business would look? Worrying about leads and prospects for your network marketing business is not something that would be on your mind anymore.

My top WordPress blog plugins to supercharge your MLM business blog

1. Akismet plugin
The internet is full of people trawling around, looking to leave spam comments all over. Spam is taken care of by this little plugin. The more traffic and visitors you get to your home business blog, the more comment spam that will come your way. Your blog will not look professional if you were to allow some of this spam. Imagine having a blog post where you’re showing your visitors how to generate network marketing leads online, and you have a comment talking about generic drugs for example. Every home business blog must absolutely have Akismet. Where your blog does not have spam comments, your readers and visitors are less likely to leave.

2. Google XML Sitemaps plugin
This plugin generates an XML sitemap of your entire site, and automatically submits it to the search engines. This XML sitemap is used by Google, to get a picture of your entire site, including its posts and pages. Effectively, this means that your pages and posts are indexed within the major search engines. Ensuring your content is optimized gives you more visitors, since your pages and posts are already indexed.

3. Dagon Design Sitemap Generator
The Dagon Design Sitemap Generator plugin creates an html (as opposed to XML) sitemap for your home business site. This sitemap gives users access to all your content and pages, via links. Create good quality posts and articles, and you can potentially keep a visitor on your site for longer, as they navigate the rest of your content. This sitemap generator can be customized to your desire, and so you can determine what pages and posts appear.

4. W3 total cache
This is an excellent caching plugin, and if used just right, it will speed up your network marketing blog by a large magnitude. Google, in its ranking algorithm, uses page load times as one its factors to determine how well your site ranks.

Google loves a fast-loading blog, and your MLM blog readers will appreciate the site speed too. We’ve all visited sites and blogs which take a very long time to load……how long did it take before you left that site?

Used in combination with Amazon’s S3 and CDN services, W3 total cache will boost your network marketing blog speed by unbelievable factors.

With a fast-to-load blog, your MLM blog readers are more likely to stay longer on your blog and read your articles and posts. You of course have to have very good quality content on your MLM blog.

5. Sexy Bookmarks plugin
With this plugin, readers can easily share your content. Giving access to over sixty social media platforms, this plugin allows your blog readers to share your content easily. This plugin gives your blog articles a wider viewership, as your readers get to share your amazing articles and posts with their friends and contacts on their social media profiles.

This is good as it helps you attract more visitors and hence generate more home based business leads from your visitors’ friends on their social media profiles.

6. SEO All-In-One-Pack
For the basic on-page SEO factors, this is the plugin that you want to have, unless you have a theme such as thesis.

If you wish to attract the best network marketing leads, ranking for relevant search terms on the search engines should be one of your major goals. Taking care of your on-page SEO factors goes a long way in helping you rank well on the search engines for your relevant terms. With good search engine rankings for your chosen terms, you get to attract more visitors to your MLM blog, and hence potentially generate better quality home business leads and prospects.

With the Thesis theme, SEO is in-built into the framework, and so the All-In-One-SEO plugin becomes unnecessary. If you have thesis, a lot of your SEO headaches are handled by the theme.

7. SEOPressor plugin
Imagine having a top-paid Search Engine Optimization consultant working beside you as you are creating your blog posts and article; if you have this plugin, you don’t have to imagine.

This plugin helps you by advising you on what to do with your target keywords:
a) This plugin tells you the most optimal place to put your main search term
b) It tells you whether your keyword density is too low or too high
c) This plugin highlights your main keyword terms, by italicizing it, bolding it, and underlining it, which of course is important for search engine rankings.

Even experienced search engine optimization professionals use SEOPressor to improve their SEO rankings for their target keywords. Attracting more visitors when you have high rankings for your search terms is thus achievable, and you also get to generate more leads for your MLM business.

Even if you already have an established MLM blog, SEOPressor can help you improve the articles on your blog, thus attain higher SEO rankings for your target keywords.

8. Yoast Breadcrumbs plugin

This little plugin is useful as it gives stickiness to your home business blog, by letting your readers know where they are, and how they can navigate your blog.

The links within Yoast Breadcrumbs are also useful to the search engines as they follow them, and get an indication as to your site structure. This helps you attain higher search engine rankings.

9. FB Like

The FB Like plugin lets your readers like your blog post, and this filters through to their Facebook profile. This link to your blog post is visible to your MLM reader’s friends and contacts on Facebook, and this is good for attracting new readers and possibly leads.

10. FB Share Button plugin
This button has the recognizable Facebook background, and you have undoubtedly seen it before. When a reader or blog visitor uses this plugin to share your blog article on their Facebook profile, their comment, together with a link to your article, is posted on their Facebook profile. This gives your blog post visibility and a wider audience to view your content. If your content is very good, then you can potentially generate a lot more multi-level marketing leads for your home business.

11. Thank me later plugin
This plugin lets you send your blog readers (who comment), a message, after they have left a comment on your blog. You can use this to connect with your commenters on a deeper level, or remind them to connect with you on the social media profiles, or subscribe to your feed. It adds that human friendly element to you. Network Marketing is about building relationships, so this plugin is handy to have.

12. Google Analyticator plugin
With this plugin, you can view Google analytics data within your WordPress blog, which is very important to you. Google analyticator allows you to view useful metrics about your home business blog:
a) Where do your blog visitors come from
b) It shows you the keywords used by visitors to get to your MLM blog
c) Which pages do they seem to like more than others

This information can help you optimize your MLM blog content, in order to attract more visitors. When you know which content your home business prospects and visitors seem to like, you can optimize your blog content to target more of the relevant keywords.

13. Tweetmeme Retweet button
The Tweetmeme Retweet plugin allows your home business blog readers to share your blog post with their twitter followers. This plugin includes a live counter, showing the number of times your blog post has been retweeted. If your blog article is good, the article will be retweeted a lot, inviting a lot of readers and potential MLM leads.

14. Statpress
Using Statpress, you can easily check which are the preferred posts by your blog visitors, in real-time. Statpress allows you to view what your blog readers are doing on your network marketing blog, in real-time. It tells you the human visitors, the spiders, etc.

15. Popup Domination plugin
While having a web form in your MLM blog side bar can help you greatly in generating leads online, a popup webform will undoubtedly increase your autoresponder sign-ups, and help build your network marketing list of leads and prospects.

With this plugin, your online lead generation efforts are given a boost. If you’ve had a look at some of the top marketers’ blogs, then you’ve probably seen the nice popup email opt-in forms. That’s Popup Domination in action.

Using this plugin saves you the hassle of having to design your popup web form.

This plugin works well with the major autoresponder services, and has been producing amazing results for some of the well-known marketers around.

If you want to increase your subscribers and opt-ins for your network marketing blog, then Popup Domination is a must have.

By using the plugins above, your MLM blog is more likely to get a boost in traffic, rankings and leads.

RAID Cache

As part of my articles regarding RAID I want to focus on a very important RAID controller feature. That would be the memory cache.

The process of transferring data to and from disk storage includes storing the data temporarily in a memory cache located on the RAID (Redundant Array of Independent Disks) controller that is managing the data transfer. In other words, RAID controller cards temporarily cache data from the host system until it is successfully written to the storage media.

Memory cache is comprised of high-speed silicon memory DRAM chips. The access time for writing data to or reading data from DRAM (Dynamic Random Access Memory) is roughly 106, or a million times faster than the typical access time for writing directly to or reading directly from a set of disk drives. In a posted-write operation, as soon as the host computer writes data to the cache, the write operation is completed; and the host is freed up immediately to perform another operation. The host does not have to wait for the write data to be transferred to disk. Therefore, use of cache memory on RAID controllers significantly speeds up write operations and increases overall system performance. Current cache amount varies from 256MB, 512MB, 1GB, 2GB and even 4GB.

Another advantage the cache provides is, in case of a system failure and depending on the size of the buffer, the cache will hold information until the system can get back online which helps prevent or minimize data loss. Of course, the cache might lose charge eventually (within about 30 minutes) so RAID controllers usually come with a battery backup unit (BBU) to hold the charge longer until the system is brought back online and the cached data is extracted.

Without a memory cache the controller has to stop the flow of data until the drive has acknowledged that it is ready to receive. The controller will then receive the data from the operating system and forward it on to the drive that’s being written to. This process is very fast and can hardly be noticed but when dealing with millions and billions of these transactions everyday even nanoseconds can add up to noticeable levels. Memory cache allows the controller to go ahead and receive data from the operating system and place it into the buffer memory if the drive is not ready for it at that time; and as all business majors (and even non-business majors) understand, time is money.

I hope this was informative and will aid you in understanding when the benefits of high level RAID controllers can be utilized to your advantage.