Business Opportunity Leads – Do You Know About Google Toolbar For Monitoring SEO?

If you search the internet, you will find various tools and ways to monitor your SEO (search engine optimization) for driving those business opportunity leads. Here is something that you might not be aware of but it can be used to monitor not only your own stats but those of your competitors for certain things!

Google Toolbar does many things but I do not really want to get into them. I have to say though there are a few that come in really handy! I want to let you know about the one item that is helpful for monitoring SEO.

You will have to search the internet for “Google Toolbar” and then download the version that you will need whether it is for Firefox, Windows, etc. It is a short bit of code and the install goes quick. Once you have this loaded, on your browser bar, go to about the middle. There you will see an icon that says “Page Rank”. This is what you are looking for!

If you move your mouse and let it hover over that icon, it will show you the page rank for whatever web site you have pulled up. By clicking on the down arrow to the side of the “Page Rank” icon, you have other options which include Cache, Similar Pages, and Backlinks.

Clicking on “Cache” will show you the last time Google has last crawled that web site. This comes in handy if monitoring your web site or competition to see how often Google goes there. It also can give you an idea of keyword term positioning if you follow things closely. The option for “similar pages” does not really help you that much.

Clicking the “Back Links” option will tell you obviously how many back links that web site has. Good to know for what you and others are doing.

As I said earlier, there are other things this toolbar can do that definitely makes life easier on the internet but if you are using SEO for acquiring business opportunity leads, this toolbar is worth the download!

So there you go! A tool for monitoring Page Rank, site last crawled, and Back Links through the use of your browser!

SEO Tips for Small Business

SEO for small business is an inspirational business strategy to make even your small business the ultimate choice for consumers. SEO, which stands for Search Engine Optimization is a very viable way of accelerating business opportunities through the Internet and spreading your business wings to consumers far and wide. A small business needs the most demanding strategies to grow big and SEO is one of the best strategies that any small business owner can possibly ask for.

Small Business: Some SEO Tips

Irrespective of the size of business, every business should have its platform online to mark its recognition and acceptance to far stretches. As you can understand, a small business is based on small budget and therefore it is not possible to stretch its market beyond boundaries. Hence, in that case, Internet is the right option to reach to many people at one go with SEO tips.

The strategy is to prepare a good content rich with keywords for the website of your business. Now cultivating with keywords and researching with the keywords which are mostly in demand actually pull the number the clicks. The more your site content is filled with keywords are widely searched the better it works for your business. Remember, you have to also research the kind of keywords used by your competitors and in that case, your site content should have good keywords, which means those keywords which are searched by many people but also not so competitive.

Remember, your objective is to get the first rankings in the top search engines and the best way to do it is to start by finding the most commonly used keywords. Then, the next step is let the SEO spiders take a crawl along the text of the site content. Once the spider finish crawling what it does is cache all the pages and stores them in the servers. This is quite of help and thus makes your site content more recognizable by the search engines. Besides, your site possibly gets more chance of high ranking in search engines once the cache is done.

Besides, another most useful strategy of SEO to work for small business is called indexing. The web pages need indexing from time to time. Besides, you as the business owner should see to it that the website content is updated at regular intervals and each page is being indexed. The objective is to get good rankings by search engines. Remember your site should also contain blogs. These blogs should be posted from time to time with timely and updated content.

Remember, if you can provide researched based content with unique and fresh ideas in it then there are possibilities that search engine might recognize your work and rank the site on the top. This will help more customers to visit your site whenever they give a related keyword and your site will get more earning per click.

Without doubt, website SEO services are the best way to boost rankings of site and thus grow your business stronger.

Small Business SEO Checklist

In 2005 there were 11.5 billion web pages that could be publicly index able by the web. There is an over abundance of information and your browser gives you access to all this information, and to the say the least there is going to be a multitude of so-called experts on any subject and SEO is no different.

There are some SEO best practices that stand the test of time, and regardless of the ongoing debate there are some basics that you need to check off before you start going any further with higher level SEO strategies. You may hear terms like, personalized search, or link building, but before you start getting lost down the rabbit hole please have these items checked off on your list and have these best practices on your tool belt.

Everything Starts with the Key Word

You could know everything there is about SEO, you could have a greatest web designers in the world and have an entire multi-million dollar infrastructure built around your business but in the SEO world if you don’t have the key words that you want associated with your business and eventually ranking for your website it’s similar to having a Ferrari without ever filling the tank with gas and taking it out of the garage to take it for a spin.

You are going to need key words, and you are going to have to find good ones. Good key words, in the SEO world, can be described as key words that are searched for allot but don’t have allot of competition. Eg., the keyword “real estate” is searched for quite a bit but is it realistic to go after such a key word that is very competitive? No.

So do some due diligence and use some free tools on the web to find the keywords that you think will be a good fit. As a general rule of thumb the more niche the better. Yeah, “Red Widgets” may be a great key word with good search volume, but “Red Widgets San Diego” would be allot easier to rank and it is geographically specific to your area so there is a higher chance you will close the deal if it’s a local customer versus somebody who’s calling your from Whistler, BC.

Search Engine Spiders Eat Text

This may seem like Chinese to you but this phrase will make sense if you know how a search engine works. The only way a search engine is going to find your site is with their search engine spider which crawls the web and sends back all the text it’s crawled and it caches it on their servers.

To make sure that your site is cached for the right key word you must tag your HTML appropriately with the level of importance as follows.

  1. Title
  2. h1
  3. h2
  4. first key words of your paragraph
  5. meta description
  6. meta keywords
  7. alt tags for images
  8. actual text on web page

New Content

One very important aspect of a web site that search engines weigh in heavily with their rankings is the updating of content and the indexing of new content. That’s why it’s always recommended that you have a blog on your website that is updated daily with new posts.

If it looks like your site is being outfitted with fresh content on a daily basis that offers more information on your service, brand or product to searchers so Google, or Yahoo! will consider that when ranking their search results for certain keywords.

Submit Your Sitemap

It’s important to have content on your website that is useful to the visitors to your site, but it’s also important for the content to be easily to navigate through. So build a sitemap, make it easy, readable and submit it to Google Webmasters.

Get in the Habit of Linking

Links are basically the scaffolding of the world wide web, they hold all the information together organically with out having a central nervous system, or data center. The web just IS, it’s a force of nature, and an ever expanding organism and the more links your have linking to your website the more scaffolding you have holding up your site, the more relevant you become for certain subjects.