The Bare Minimum Needed to Start Your Foreclosure Cleanup Business

One of the quickest ways to start a foreclosure cleanup business is to 1) decide you want it, 2) do a little planning, 3) and jump right in. If you think about it too long, you’ll scare yourself to death and will get stuck in the thinking phase. But with a business like foreclosure cleanup, the industry is wide open. All the numbers point to a booming enterprise for 2010 and beyond.

Top Economists’ Predictions

With top economists labeling the rise of foreclosures among prime borrowers the “third wave of trouble,” businesses offering foreclosure cleanup services are poised for tremendous growth. In 2010 alone, well over four million homeowners will receive foreclosure notices; over half of those will go through foreclosure.

Further still, $2.5 trillion in risky loans are expected to reset in 2010 and 2011. It’s predicted that many of these loans were given to people who couldn’t afford the payments from the outset, which will make for an even more congested foreclosure market.

Foreclosure cleanup is the perfect opportunity to start a business, and, with a little planning, your doors can be open in a few weeks, ready to capitalize while offering a much-needed service. And, it’s a business that can be started part-time while still working a job.

Planning Your Foreclosure Cleanup Business

Decide to take two weeks to plan your foreclosure cleanup business. Write a business plan (outline format is fine with detailed notes) so you have a direction, a path, for your business as it relates to services, pricing, equipment and marketing.

Figure Out Which Services to Offer

During your two week business planning stage, you will figure out which services you will start out with. Foreclosure cleanup services can run the gamut. You can offer everything from debris removal, cleaning, lawn care, pressure washing, gutter cleaning, interior cleaning, painting, winterization, window and door boarding and replacement, locksmith services, inspections, and more. If you’re not careful, you’ll be all over the place, so you’ll need to be really focused in choosing the services you want to start out with in your new business.

TIP: Keep it simple in the beginning. Start by offering only those services you know you can handle in-house — and only those services for which minimum equipment purchases are needed.

Setting Your Pricing

After you create a services list, do a little research and set up your pricing guidelines. These will change often based on various factors as jobs come in, but have basic pricing guidelines already setup before you open your doors. Call “like” services to see what they are charging for, for example, lawn maintenance, debris removal, gutter cleaning, etc. Set your prices competitively based on what they are charging, the job factors, what you are putting out, and how much you want to clear off the job.

Getting Your Foreclosure Cleanup Business License

Make sure you call your County Clerk’s office to see what kind of licensing you will need and register your business formally. Go to the IRS’ website and sign up for an Employer Identification Number (EIN), also known as a Federal Tax Identification Number, so you are right with Uncle Sam’s reporting requirements once the money starts to roll in.

Getting Insurance for Your Business

Next, call around and get insurance quotes. You’ll need basic liability for your business and the proper insurance for your vehicle. It’s easiest to start out as a janitorial/maintenance type service. That’s a category that’s easiest to get insurance under; but note, you can only offer services for which that insurance covers.

Setting Up Your Website

Then, set up a quick website. There are various website templates online for a little of nothing will allow you to setup a quick webpage. Visit template sites where you can setup a website cheaply or for free.

At minimum, you will want to list information about your company, its services and your contact information on your new website.

Ordering Your Business Cards

Next, you will want to order your business cards. Try to have your business cards match the theme and/or colors of your website. This is another good reason to use printing type websites for your web page. You can order cards that will match your website’s theme easily.

Some sites even allow you to order “free” business cards if you keep their company name on the back of your cards. Not a bad tradeoff to cut costs in the start-up phase of your foreclosure cleanup business. You will wind up paying for shipping of the cards, however. (One such site will send you 100 “free” business cards and you will pay only a few dollars in shipping for the cards. Not bad.)

Create Your Marketing Material

Order some matching postcards online for your foreclosure cleanup business, and create some fliers on your computer that you can print out. Then, take them to a copy shop and duplicate — and start papering your surrounding community.

Pull Together Your Call List

Next, you will want to pull together a call list of realtors in your areas (foreclosure realtors!) as well as a list of REO assets managers at banks, a list of larger property preservation companies, and a list of landlords and real estate investors. Then you’ll want to jump right in calling them and seeing how you can service them with your new business.

Come up with a special promotion to peek especially the realtors’ interests. Also, offer them a discount if they belong to, say, NAR (National Association of Realtors). Many realtors will be coming out-of-pocket for foreclosure cleanup expenditures on their listings and will be waiting to get paid from the banks. They will appreciate a price break from your company.

Create a Phone Script for Your Business

Write a phone script so you will already know what you want to say when you call potential clients.

TIP: Make sure you get your company name and your company’s services in there. If you get a voicemail when calling, be sure to include the best time a potential client can reach you, your phone number, and your website address so they can learn more about your company.

The Basics!

These are just the basics to get your business off the ground quickly. Do a little industry research and get started planning today! As your business grows, you will become more formalized and add more policies and procedures that will ultimately benefit you, your business, and what is a growing cache of foreclosed homes.

Good luck out there on the front lines of the foreclosure cleanup industry!

Must-Have Plugins To Supercharge Your Home Business WordPress Blog

After setting up your home business blog, learning how to generate leads online is one of the first steps to your online MLM success. How would you like to convert more of your home business blog visitors into leads and customers for your MLM business?

Your network marketing blog can be supercharged to enhance your lead generation efforts, and move you closer towards finding those prospects who will make your home based business a success.

Supercharging your home based business blog

There are certain plugins which will help put your MLM blog on steroids.

How valuable an asset would your home business blog be if it allowed you to generate more leads and prospects, for the same amount of effort? How do you think your business would look? Worrying about leads and prospects for your network marketing business is not something that would be on your mind anymore.

My top WordPress blog plugins to supercharge your MLM business blog

1. Akismet plugin
The internet is full of people trawling around, looking to leave spam comments all over. Spam is taken care of by this little plugin. The more traffic and visitors you get to your home business blog, the more comment spam that will come your way. Your blog will not look professional if you were to allow some of this spam. Imagine having a blog post where you’re showing your visitors how to generate network marketing leads online, and you have a comment talking about generic drugs for example. Every home business blog must absolutely have Akismet. Where your blog does not have spam comments, your readers and visitors are less likely to leave.

2. Google XML Sitemaps plugin
This plugin generates an XML sitemap of your entire site, and automatically submits it to the search engines. This XML sitemap is used by Google, to get a picture of your entire site, including its posts and pages. Effectively, this means that your pages and posts are indexed within the major search engines. Ensuring your content is optimized gives you more visitors, since your pages and posts are already indexed.

3. Dagon Design Sitemap Generator
The Dagon Design Sitemap Generator plugin creates an html (as opposed to XML) sitemap for your home business site. This sitemap gives users access to all your content and pages, via links. Create good quality posts and articles, and you can potentially keep a visitor on your site for longer, as they navigate the rest of your content. This sitemap generator can be customized to your desire, and so you can determine what pages and posts appear.

4. W3 total cache
This is an excellent caching plugin, and if used just right, it will speed up your network marketing blog by a large magnitude. Google, in its ranking algorithm, uses page load times as one its factors to determine how well your site ranks.

Google loves a fast-loading blog, and your MLM blog readers will appreciate the site speed too. We’ve all visited sites and blogs which take a very long time to load……how long did it take before you left that site?

Used in combination with Amazon’s S3 and CDN services, W3 total cache will boost your network marketing blog speed by unbelievable factors.

With a fast-to-load blog, your MLM blog readers are more likely to stay longer on your blog and read your articles and posts. You of course have to have very good quality content on your MLM blog.

5. Sexy Bookmarks plugin
With this plugin, readers can easily share your content. Giving access to over sixty social media platforms, this plugin allows your blog readers to share your content easily. This plugin gives your blog articles a wider viewership, as your readers get to share your amazing articles and posts with their friends and contacts on their social media profiles.

This is good as it helps you attract more visitors and hence generate more home based business leads from your visitors’ friends on their social media profiles.

6. SEO All-In-One-Pack
For the basic on-page SEO factors, this is the plugin that you want to have, unless you have a theme such as thesis.

If you wish to attract the best network marketing leads, ranking for relevant search terms on the search engines should be one of your major goals. Taking care of your on-page SEO factors goes a long way in helping you rank well on the search engines for your relevant terms. With good search engine rankings for your chosen terms, you get to attract more visitors to your MLM blog, and hence potentially generate better quality home business leads and prospects.

With the Thesis theme, SEO is in-built into the framework, and so the All-In-One-SEO plugin becomes unnecessary. If you have thesis, a lot of your SEO headaches are handled by the theme.

7. SEOPressor plugin
Imagine having a top-paid Search Engine Optimization consultant working beside you as you are creating your blog posts and article; if you have this plugin, you don’t have to imagine.

This plugin helps you by advising you on what to do with your target keywords:
a) This plugin tells you the most optimal place to put your main search term
b) It tells you whether your keyword density is too low or too high
c) This plugin highlights your main keyword terms, by italicizing it, bolding it, and underlining it, which of course is important for search engine rankings.

Even experienced search engine optimization professionals use SEOPressor to improve their SEO rankings for their target keywords. Attracting more visitors when you have high rankings for your search terms is thus achievable, and you also get to generate more leads for your MLM business.

Even if you already have an established MLM blog, SEOPressor can help you improve the articles on your blog, thus attain higher SEO rankings for your target keywords.

8. Yoast Breadcrumbs plugin

This little plugin is useful as it gives stickiness to your home business blog, by letting your readers know where they are, and how they can navigate your blog.

The links within Yoast Breadcrumbs are also useful to the search engines as they follow them, and get an indication as to your site structure. This helps you attain higher search engine rankings.

9. FB Like

The FB Like plugin lets your readers like your blog post, and this filters through to their Facebook profile. This link to your blog post is visible to your MLM reader’s friends and contacts on Facebook, and this is good for attracting new readers and possibly leads.

10. FB Share Button plugin
This button has the recognizable Facebook background, and you have undoubtedly seen it before. When a reader or blog visitor uses this plugin to share your blog article on their Facebook profile, their comment, together with a link to your article, is posted on their Facebook profile. This gives your blog post visibility and a wider audience to view your content. If your content is very good, then you can potentially generate a lot more multi-level marketing leads for your home business.

11. Thank me later plugin
This plugin lets you send your blog readers (who comment), a message, after they have left a comment on your blog. You can use this to connect with your commenters on a deeper level, or remind them to connect with you on the social media profiles, or subscribe to your feed. It adds that human friendly element to you. Network Marketing is about building relationships, so this plugin is handy to have.

12. Google Analyticator plugin
With this plugin, you can view Google analytics data within your WordPress blog, which is very important to you. Google analyticator allows you to view useful metrics about your home business blog:
a) Where do your blog visitors come from
b) It shows you the keywords used by visitors to get to your MLM blog
c) Which pages do they seem to like more than others

This information can help you optimize your MLM blog content, in order to attract more visitors. When you know which content your home business prospects and visitors seem to like, you can optimize your blog content to target more of the relevant keywords.

13. Tweetmeme Retweet button
The Tweetmeme Retweet plugin allows your home business blog readers to share your blog post with their twitter followers. This plugin includes a live counter, showing the number of times your blog post has been retweeted. If your blog article is good, the article will be retweeted a lot, inviting a lot of readers and potential MLM leads.

14. Statpress
Using Statpress, you can easily check which are the preferred posts by your blog visitors, in real-time. Statpress allows you to view what your blog readers are doing on your network marketing blog, in real-time. It tells you the human visitors, the spiders, etc.

15. Popup Domination plugin
While having a web form in your MLM blog side bar can help you greatly in generating leads online, a popup webform will undoubtedly increase your autoresponder sign-ups, and help build your network marketing list of leads and prospects.

With this plugin, your online lead generation efforts are given a boost. If you’ve had a look at some of the top marketers’ blogs, then you’ve probably seen the nice popup email opt-in forms. That’s Popup Domination in action.

Using this plugin saves you the hassle of having to design your popup web form.

This plugin works well with the major autoresponder services, and has been producing amazing results for some of the well-known marketers around.

If you want to increase your subscribers and opt-ins for your network marketing blog, then Popup Domination is a must have.

By using the plugins above, your MLM blog is more likely to get a boost in traffic, rankings and leads.

Business Opportunity Leads – Do You Know About Google Toolbar For Monitoring SEO?

If you search the internet, you will find various tools and ways to monitor your SEO (search engine optimization) for driving those business opportunity leads. Here is something that you might not be aware of but it can be used to monitor not only your own stats but those of your competitors for certain things!

Google Toolbar does many things but I do not really want to get into them. I have to say though there are a few that come in really handy! I want to let you know about the one item that is helpful for monitoring SEO.

You will have to search the internet for “Google Toolbar” and then download the version that you will need whether it is for Firefox, Windows, etc. It is a short bit of code and the install goes quick. Once you have this loaded, on your browser bar, go to about the middle. There you will see an icon that says “Page Rank”. This is what you are looking for!

If you move your mouse and let it hover over that icon, it will show you the page rank for whatever web site you have pulled up. By clicking on the down arrow to the side of the “Page Rank” icon, you have other options which include Cache, Similar Pages, and Backlinks.

Clicking on “Cache” will show you the last time Google has last crawled that web site. This comes in handy if monitoring your web site or competition to see how often Google goes there. It also can give you an idea of keyword term positioning if you follow things closely. The option for “similar pages” does not really help you that much.

Clicking the “Back Links” option will tell you obviously how many back links that web site has. Good to know for what you and others are doing.

As I said earlier, there are other things this toolbar can do that definitely makes life easier on the internet but if you are using SEO for acquiring business opportunity leads, this toolbar is worth the download!

So there you go! A tool for monitoring Page Rank, site last crawled, and Back Links through the use of your browser!