Foreclosure Cleanup – How to Make Money Today With Your Business

Years ago, I had an office in New York City, right down from Madison Square Garden. My little office was on the fourth floor of a small commercial building. There were several small businesses housed on my floor. My small business neighbor was also my accountant. I’ll never forget the words Tony the Accountant said to me one afternoon when he peeked into my office for a chat. He said, “Always ask yourself, what can I do to make money TODAY?”

Your Primary Task Each Day: I’ve gone back to that statement over and over again throughout the years. Sometimes as business owners we get so mired in running our business, that we forget to consistently make money at what we’re doing. It may sound crazy, but it’s true. The bills have to be paid (money going out); the marketing pieces have to be prepared; the uniforms have to be washed; the truck has to be dumped; the equipment has to be repaired; etc.

But when you first get up in the morning, running around like a mad person to start your daily business tasks, stop and ask yourself that same question that Tony proposed to me: What can you do to bring in a dollar today in your foreclosure cleanup business? Whatever else you may have on your plate should really take a back seat until you have done the primary task that will add money to your bank account that day.

If you don’t succeed, you will have put out a ton of feelers that may turn into cash the next day or later in the week.

What Services Do You Offer in Your Foreclosure Cleanup Business?

Are you offering services that will allow you to bring in cash on a daily basis? Are these services within your immediate control? Or, are you, instead, offering services that make you sound good, official, but that require you to depend on others to perform those tasks? Can you personally winterize, change locks, handle repairs, do the gutter cleaning, handle the painting? Or do you need a crew to assist you in getting those jobs done TODAY?

Take Inventory of Your List of Services: If you are a new foreclosure cleanup business, take inventory of the list of services you have included as part of your foreclosure cleanup business. Do you need to scale back to be in control of making money TODAY?

As your business grows, of course you will add more and more services to your cache of foreclosure cleanup duties, and you will add more workers. But, when you’re just starting out, consider offering only those services that you know you can handle yourself. Why? So you can wake up knowing you can put money in your pocket TODAY, all by your lonesome, if you have to.

Your business won’t seem as big, but you will be making more money. And that’s what business is about: making money, profit, being able to pay yourself a decent salary, consistently.

Take Action Today: For example, using Tony’s question (What can you do to make money today?), you can wake up on a Saturday morning and decide you want to put $300 in your pocket before night fall, all by yourself, in your new real estate and foreclosure cleanup business. Put your lawn mower on the back of your truck (a truck that should hold your company’s magnet signs), and hit every home and business within a ten mile radius, offering a Special Today Only rate for lawn care.

Worst Case Scenario: Those eventual customers that may say no today will now know your business name and have your company flier, which should list all of your real estate and foreclosure cleanup services.

Remember, you should already be targeting your primary foreclosure cleanup client base via email, snail-mail, phone, and through your online marketing efforts. But, keeping in mind your primary focus of making money TODAY, if your price is right, you will be busier than you can shake a stick at with just lawn care — and you will come home with that $300 bucks in your pocket!

Plan of Action Example: If you specialize in interior cleanup, get on the phone and plan to call 500 realtors today. Yes, it will be a lot of calls, and you may not make it through even a quarter of the list, but if your Today Only Special is low enough, and you strategically target your list, you will get cleanup business. Always remember that business is simply a numbers game: the more prospects you target, the more business you will get.

If you want to specialize in exterior cleanup and you know the dump yard only charges you $37 for exterior debris dumping, call 200 real estate brokers and offer an incredible Weekend Only deal on exterior debris removal to the broker’s list of realtors. Make it a special they can’t refuse and see what positive results you have.

Greasing the Pipes: Remember, as a business owner, you must concentrate on how you can make money TODAY to survive. All the while you will be greasing the pipes (a term my multi-million dollar small business mentor used quite often) for future foreclosure cleaning business.

Many wishes of great success in your foreclosure cleanup business!

Business Cards and What They Can Do for Your Business

It has been said that advertising is vital in order for any business to survive. With that said, most people will tell you that this is because advertising brings in the customers and customers are the lifeblood of any business since they are the ones that keep the business going by bringing in business. One way that you keep bringing in customers is when you advertise and that is why you have to use every means at your disposal so that you get to grab more customers. That certainly makes sense doesn’t it?

Also, if you have customers, they can also be a form of advertisement since people like to talk. But one way that you can really get cheap advertisements is through the use of business cards and some roller banners. You might scoff and say that those are such old fashioned ways to do advertisements for your business. See, advertising does not have to cost you too much money for it to be effective and bring you the kind of business that will bring you big money. The thing there is these business cards may be old fashioned but that does not always have to mean that they no longer do the job because believe it or not, a lot of businesses still make use of business cards for advertisements.

It is all a matter of innovating; taking something old fashioned and making it into something that can still catch the eye of most people. That is what you need to make people come to you. Just get something that may be old fashioned, and modernize it. Once people see what you have done with a business card, they will love your idea and will surely get interested.

You see, advertisements need not be too fancy; sure those huge wide screens can be eye catching but sometimes, some things as little as business cards and roller banners can also be eye caching if displayed and designed the right way. People will always go for clever advertising and that is why you need business cards that are cleverly made.

If you already have some designs in mind, you can most certainly make your own business cards. But if you do not trust yourself how to do it, then you can contact a company that will make and your business cards for you. All you have to do is give them some input and you are good to go. They will do the designing and the printing and they will even send it to you for free. You do not have to pay for the shipping just the business cards that you can use for advertisements.

The same deal goes for the roller banner and you will even get a stand to go with it. You cannot use a roller banner without a stand right? And a stand is perfect if you want to use your roller banner outside your store. So there is no such thing as old fashioned media for advertising, juts old fashioned thoughts.

10 Things That Make Your Business More Valuable – Often 70% Higher Than That of Your Industry Peers!

The value of your company is partly determined by your industry. For example, cloud-based software companies are generally worth a lot more than printing companies these days. However, when businesses in the same industry are analyzed, major variations exist with respect to valuation. Because of the large number of Baby Boomer owners within the small business community, it is crucial for these business owners to consider building value now so they can obtain higher competitive offers when they transition out of the business. Here are ten things that will make your business more valuable than its industry peer group:

1. Recurring Revenue

The more revenue you have from automatically recurring contracts or subscriptions, the more valuable your business will be to a future buyer. Even if subscriptions are not the norm in your industry, you should be able to find some form of recurring revenue that will make your company much more valuable than those of your competitors.

2. Something Different

Buyers buy what they cannot easily replicate on their own, which means companies with a unique product or service that is difficult for a competitor to knock off are more valuable than a company that sells the same commodity as everyone else in their industry.

3. Growth

Acquirers looking to fuel their top line revenue growth through acquisition will pay a premium for your business if it is growing much faster than your industry overall.

4.Cache

Tired old companies often try to buy sex appeal through the acquisition of a trendy young company in their industry. If you are the “darling” of your industry trade media, expect to get a premium offer.

5. Location

If you have a great location with natural physical characteristics that are difficult to replicate (imagine an oceanfront restaurant on a strip of beach where the city has stopped granting new licenses to operate), you’ll have buyers who understand your industry interested in your location as well as your business.

6. Diversity

Buyers will pay a premium for companies that naturally hedge the loss of a single customer. Ensure that no customer amounts to more than 10 percent of your revenue and your company will be more valuable than an industry peer with just a few big customers.

7. Predictability

If you’ve mastered a way to win customers and documented your sales funnel with a predictable set of conversion rates, your secret customer-acquiring formula will make your business more valuable to a buyer than an industry peer who does not have a clue where their next customer will come from.

8. Clean Books

Companies that invest in audited statements have financials that are generally viewed by buyers as more trustworthy and therefore worth more. You may want to get your books reviewed professionally each year even if audited statements are not the norm in your industry.

9. A “2iC”

Companies with a second-in-command who has agreed to stay on post-sale are more valuable than businesses where all the power and knowledge are in the hands of the owner.

10. Happy Customers

Being able to objectively demonstrate that your customers are happy and intend to re-purchase in the future and consistently make referrals will make your business more valuable than an industry peer that does not have a means of tracking customer satisfaction.

Like a rising tide that lifts all boats, your industry typically defines a range of multiples within which your business is likely to sell for; but whether you fall at the bottom or top of the range comes down to factors that have nothing to do with What You Do, but instead, How You Do It. Consider the following eight value drivers:

(a) Financial Performance: Your history of producing revenue and profit combined with the professionalism of your record keeping;

(b) Growth Potential: Your likelihood to grow your business in the future and at what rate;

(c) The Switzerland Structure: How dependent your business is on any one employee, customer, or supplier;

(d) The Valuation Teeter-Totter: Whether your business is a cash suck or a cash spigot;

(e) The Hierarchy of Recurring Revenue: The proportion and quality of automatic, annuity-based revenue you collect each month;

(f) The Monopoly Control: How well differentiated your business is from competitors in your industry;

(g) Customer Satisfaction: The likelihood that your customers will re-purchase and also refer you; and

(h) Hub & Spoke: How your business would perform if you were unexpectedly unable to work for a period of three months.

By working on these value drivers, your business can build significant value over time and, with the right tools and resources, you may be in the position to get offers of over 70% more than your industry peers. And, the sooner you start, you can not only expect a more valuable business, but a much more profitable one in the short term.