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SEO Tips for Small Business

SEO for small business is an inspirational business strategy to make even your small business the ultimate choice for consumers. SEO, which stands for Search Engine Optimization is a very viable way of accelerating business opportunities through the Internet and spreading your business wings to consumers far and wide. A small business needs the most demanding strategies to grow big and SEO is one of the best strategies that any small business owner can possibly ask for.

Small Business: Some SEO Tips

Irrespective of the size of business, every business should have its platform online to mark its recognition and acceptance to far stretches. As you can understand, a small business is based on small budget and therefore it is not possible to stretch its market beyond boundaries. Hence, in that case, Internet is the right option to reach to many people at one go with SEO tips.

The strategy is to prepare a good content rich with keywords for the website of your business. Now cultivating with keywords and researching with the keywords which are mostly in demand actually pull the number the clicks. The more your site content is filled with keywords are widely searched the better it works for your business. Remember, you have to also research the kind of keywords used by your competitors and in that case, your site content should have good keywords, which means those keywords which are searched by many people but also not so competitive.

Remember, your objective is to get the first rankings in the top search engines and the best way to do it is to start by finding the most commonly used keywords. Then, the next step is let the SEO spiders take a crawl along the text of the site content. Once the spider finish crawling what it does is cache all the pages and stores them in the servers. This is quite of help and thus makes your site content more recognizable by the search engines. Besides, your site possibly gets more chance of high ranking in search engines once the cache is done.

Besides, another most useful strategy of SEO to work for small business is called indexing. The web pages need indexing from time to time. Besides, you as the business owner should see to it that the website content is updated at regular intervals and each page is being indexed. The objective is to get good rankings by search engines. Remember your site should also contain blogs. These blogs should be posted from time to time with timely and updated content.

Remember, if you can provide researched based content with unique and fresh ideas in it then there are possibilities that search engine might recognize your work and rank the site on the top. This will help more customers to visit your site whenever they give a related keyword and your site will get more earning per click.

Without doubt, website SEO services are the best way to boost rankings of site and thus grow your business stronger.

10 Things That Make Your Business More Valuable – Often 70% Higher Than That of Your Industry Peers!

The value of your company is partly determined by your industry. For example, cloud-based software companies are generally worth a lot more than printing companies these days. However, when businesses in the same industry are analyzed, major variations exist with respect to valuation. Because of the large number of Baby Boomer owners within the small business community, it is crucial for these business owners to consider building value now so they can obtain higher competitive offers when they transition out of the business. Here are ten things that will make your business more valuable than its industry peer group:

1. Recurring Revenue

The more revenue you have from automatically recurring contracts or subscriptions, the more valuable your business will be to a future buyer. Even if subscriptions are not the norm in your industry, you should be able to find some form of recurring revenue that will make your company much more valuable than those of your competitors.

2. Something Different

Buyers buy what they cannot easily replicate on their own, which means companies with a unique product or service that is difficult for a competitor to knock off are more valuable than a company that sells the same commodity as everyone else in their industry.

3. Growth

Acquirers looking to fuel their top line revenue growth through acquisition will pay a premium for your business if it is growing much faster than your industry overall.

4.Cache

Tired old companies often try to buy sex appeal through the acquisition of a trendy young company in their industry. If you are the “darling” of your industry trade media, expect to get a premium offer.

5. Location

If you have a great location with natural physical characteristics that are difficult to replicate (imagine an oceanfront restaurant on a strip of beach where the city has stopped granting new licenses to operate), you’ll have buyers who understand your industry interested in your location as well as your business.

6. Diversity

Buyers will pay a premium for companies that naturally hedge the loss of a single customer. Ensure that no customer amounts to more than 10 percent of your revenue and your company will be more valuable than an industry peer with just a few big customers.

7. Predictability

If you’ve mastered a way to win customers and documented your sales funnel with a predictable set of conversion rates, your secret customer-acquiring formula will make your business more valuable to a buyer than an industry peer who does not have a clue where their next customer will come from.

8. Clean Books

Companies that invest in audited statements have financials that are generally viewed by buyers as more trustworthy and therefore worth more. You may want to get your books reviewed professionally each year even if audited statements are not the norm in your industry.

9. A “2iC”

Companies with a second-in-command who has agreed to stay on post-sale are more valuable than businesses where all the power and knowledge are in the hands of the owner.

10. Happy Customers

Being able to objectively demonstrate that your customers are happy and intend to re-purchase in the future and consistently make referrals will make your business more valuable than an industry peer that does not have a means of tracking customer satisfaction.

Like a rising tide that lifts all boats, your industry typically defines a range of multiples within which your business is likely to sell for; but whether you fall at the bottom or top of the range comes down to factors that have nothing to do with What You Do, but instead, How You Do It. Consider the following eight value drivers:

(a) Financial Performance: Your history of producing revenue and profit combined with the professionalism of your record keeping;

(b) Growth Potential: Your likelihood to grow your business in the future and at what rate;

(c) The Switzerland Structure: How dependent your business is on any one employee, customer, or supplier;

(d) The Valuation Teeter-Totter: Whether your business is a cash suck or a cash spigot;

(e) The Hierarchy of Recurring Revenue: The proportion and quality of automatic, annuity-based revenue you collect each month;

(f) The Monopoly Control: How well differentiated your business is from competitors in your industry;

(g) Customer Satisfaction: The likelihood that your customers will re-purchase and also refer you; and

(h) Hub & Spoke: How your business would perform if you were unexpectedly unable to work for a period of three months.

By working on these value drivers, your business can build significant value over time and, with the right tools and resources, you may be in the position to get offers of over 70% more than your industry peers. And, the sooner you start, you can not only expect a more valuable business, but a much more profitable one in the short term.

Accelerated Dial-Up and Your Home Internet Business – Is it a Good Combination?

I have always been a firm believer that in order to run a successful Internet business, it is important that you use the fastest, most reliable Internet connection that is available to you and that you can reasonably afford. In this article, I’ll be addressing the relatively new form of Internet connection called accelerated dial-up.

You’ve probably seen accelerated dial-up services advertised in television commercials and some of you may even be using it right now. Most Internet service providers advertise surf speeds up to 5x faster than standard dial-up. First of all, let’s make it clear that accelerated dial-up is not a form of broadband or high speed Internet access.

Common industry perception tends to view any speed over 512 Kbps as broadband when in actuality, the FCC defines broadband as anything over 200 Kbps while the ITU (International Telecommunication Union) classifies it as anything upwards of the 150 Kbps to 200 Kbps range. To put these speeds in perspective, a standard V.90 dial-up modem will allow you to browse the web at a maximum speed of 56 Kbps, dependent on both the hardware your ISP provides, and the quality of your phone line.

Accelerated dial-up still uses your normal phone line and still transfers data at the same rate as standard dial-up. There are three primary reasons that your surfing experience is ‘accelerated’ and there is nothing magical about any of them:

* Web page caching

* Data compression

* Improved network communication

With web page caching, your ISP essentially ‘predicts’ the pages that you will visit by caching or storing your frequently visited pages on its network. Since these cached pages are already downloaded, the appearance is that you are actually surfing at faster speeds. Your ISP is making use of what is called a ‘cached network’.

Web accelerators use a compression algorithm to compress certain text and images before the data is transferred. The accelerator software that you install on your PC can uncompress the text data but images cannot be uncompressed. This is because the only way to compress an image is to reduce its quality by using a ‘lossy’ compression algorithm and once this takes place, there is no way to undo the process. Basically, your ISP uses a type of image optimizer on their end before transferring the data to you.

The accelerator software also manages the connection between your modem and the ISP network so that it stays optimized. In most cases, this simply means that your connections remain persistent rather than being closed and then re-established.

So, what benefits are provided to your Internet business by using an accelerated dial-up connection? Put simply — None.

While accelerated dial-up is wonderful for web browsing and web-based email retrieval, typically to the tune of another $3.00 to $6.00 per month, file transfer times, streaming media transfer times and secure page download times remain identical to what you experience with standard dial-up. In the world of Internet business, faster surfing speeds do not compensate for faster data transfer rates.

For most online businesses, file transfer and email retrieval are the two primary tasks that benefit from a high speed Internet connection. Accelerated dial-up does not provide a speed boost in either of these areas.

Accelerated dial-up plans often tout faster email access on the web in addition to the faster surf speeds. It’s the ‘on the web’ that you need to be aware of. This means that web-based email services like Yahoo or Hotmail will appear to be faster, but your local email applications such as Outlook, Netscape or Eudora will serve up your email as slow as ever.

When it comes to running your Internet business, don’t skimp on your Internet connection. Strive to get the fastest, most reliable high speed Internet connection that is available in your area. If you can’t immediately afford the ‘speed you need’, then upgrade once you get some online profits rolling in. Don’t settle for any type of dial-up unless you absolutely have no other choice.